Entrepreneurs to Learn Doing Business Online

New seminars will teach entrepreneurs market their products and services in social networks. Businessmen and women will learn ins and outs of local advertising, remarketing and contextual targeting.

March saw the start of a series of free seminars on online promotion of products and services. The seminars are designed to help entrepreneurs get a grasp of digital marketing activities such as targeting.

„We understand that running a successful business requires using modern marketing tools. Targeted advertising is one of them. That's why we decided to create a project to help Moscow entrepreneurs master the trend and understand how digital marketing works,“ says Alexey Fursin, head of the Moscow Department of Entrepreneurship and Innovative Development.

The Target for Small Business program caters to both beginning and experienced entrepreneurs. Its primary purpose is to teach businessmen and women promote their products and services on social networks. The program will offer insights into local advertising, remarketing and contextual targeting. Attendees will learn how to work effectively on digital advertising platforms and increase traffic to their social network pages.

“Today’s entrepreneurs need to be able to develop and promote their business in a highly competitive digital environment. Together with partners, we are happy to share expertise in the field of online advertising, particularly in social networks, to help small and medium-sized businesses find customers and increase the effectiveness of their advertising investments, ”said Elina Isagulova, vice president and commercial director of one of the leading IT holdings.

The seminar schedule has been published at the Small Business of Moscow portal. Initiated by the Moscow Department of Entrepreneurship and Innovative Development, the portal provides detailed information on all government incentives and services available to SMBs.

Source: mos.ru

11 march 2019